Post Graduate Diploma in Strategic Sales & Marketing Leadership [PGDSSML]-Self Paced

The Post Graduate Diploma in Strategic Sales & Marketing Leadership aims to achieve the following objectives:

• Equip students with a comprehensive understanding of sales and marketing principles, strategies, and best practices.
• Develop advanced competencies in sales management, territory planning, and customer relationship management.
• Enhance leadership skills and ethical decision-making abilities for sales and marketing professionals.
• Foster analytical thinking and data-driven decision-making using sales analytics and marketing tools.
• Provide practical insights into digital marketing and its integration with traditional marketing methods.
• Build expertise in international marketing strategies and cross-cultural business practices.
• Enable students to understand and apply product, service, and channel development techniques.
• Strengthen competencies in competitor analysis, consumer behavior, and target marketing.
• Introduce key concepts of brand management and strategies for building and sustaining brand equity.
• Empower students to develop and implement strategic marketing plans aligned with organizational objectives.
• Provide a deep understanding of digital business models, e-commerce strategies, and emerging technologies.
• Prepare students for leadership roles by integrating strategic sales and marketing practices with organizational vision.

Units & Modules: 

U-1: Introduction to Sales Management
M-1: Introduction to Sales Management
M-2: Staffing & Training the Sales Force
M-3: Organization of The Sales Force
M-4: Changing World of Sales Management

U-2: Territory & Customer Management
M-5: Territory Management & Retail Sales Essentials
M-6: Key Account Management
M-7: Corporate Sales essentials
M-8: Show Room Sales Management

U-3: Responsibility & Competencies for Sales & Marketing Professional
M-9: Life Cycle of a Sales Person
M-10: Sales Competencies for 21st Century Selling
M-11: Competencies for Marketing & Sales Profession
M-12: Emotional Intelligence for Sales Success

U-4: Sales Call Management & Sales Analytics
M-13: Customer Analysis % Sales Planning
M-14: Sales Analytics & Reporting
M-15: Sales Call Management
M-16: Monitoring & Analytics in Sales & Marketing

U-5: Introduction to Marketing Management
M-17: Introduction to Marketing
M-18: Marketing Management Orientation
M-19: Analyzing the Marketing Environment
M-20: Managing Marketing Information to Gain Customer Insights

U-6: International Marketing Management
M-21: Introduction to International Marketing Management
M-22: Marketing Management of International Business
M-23: Nature of International Marketing
M-24: The Scope and Challenge of International Marketing

U-7: Product, Service & Marketing Channel Development
M-25: Products, Services and Brands Building Customer Value
M-26: New Product Development and Product Life-cycle Strategies
M-27: Pricing Understanding and Capturing Customer Value
M-28: Marketing Channels Delivering Customer Value

U-8: Digital Marketing
M-29: Fundamental Trends Shaping Market
M-30: New Frameworks for Marketing in The Digital Economy
M-31: Tactical Marketing Applications in The Digital Economy
M-32: Digital Business Strategy

U-9: Competitor & Consumer Analysis for Target Marketing
M-33: Consumer Markets and Consumer Buyer Behavior
M-34: Customer-Driven Marketing Strategy Creating Value for Target Customers
M-35: Competitor Analysis
M-36: Targeting & Market Segmentation

U-10: Introduction to Brand Management
M-37: Brands & Brand Management
M-38: Marketing and Brand Management
M-39: Product and Brand Management
M-40: Brand Positioning

U-11: Strategic Marketing & Brand Management
M-41: Strategic Brand Management
M-42: Marketing Strategy Development
M-43: Global Marketing Brand Management
M-44: Brand Audit 

U-12: Digital Business & E-commerce
M-45: Introduction to Digital Business and E-Commerce
M-46: Marketplace Analysis for E-Commerce
M-47: Managing Digital Business Infrastructure
M-48: E-Environment

This program is Validated and Quality Assured by ProfQual - UK. [www.profqual.org.uk]

Features:
Duration: 9 Months 
Modules: 48 Modules
Short Video Materials: Yes
Mode of Learning: Online (Self-Paced)

Post Completion:

• Electronic Certificate
• Digital Badge via Credly.com
• Printed Certificate available

Exam Method:
Number of Exams: 12 (Each unit has One Exam)

• Number of Questions: 20 MCQ Questions + 2 Written Questions (Each Exam)
  • MCQ Question Mark: 2 * 20=40
  • Written Question Mark: 30 * 2= 60
• Exam Duration: 60 Minutes
• Total Marks: 100 (Each Exam)
• Pass Mark: 50%

Assignment: 
Total Assignments: 02

• 1 Pre-Course Assignment (Learning Purpose)
• 1 Capstone Projects
• Assignment Marks: 300
• Pass Mark: 50%